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Upshot is a privately owned Chicago-based marketing agency with about 175 people. We were founded in 1994.
Mission
Upshot will become the vanguard of the industry by challenging the accepted rules of marketing and roles of agencies. We will provide our client partners with superior marketing based on consumer insights, system understanding and retail realities. Our programs will move consumers from indifferent to engaged. And do what needs to be done. Better than anyone else. Period.
Upshot Takes a New Approach to Digital Asset Management
Upshot launched Generator, a web-based Digital Asset Management (DAM) system geared toward both consumer-focused and B2B marketing organizations. Upshot is taking a different angle on the world of DAM with a solution coupled with agency services, including dedicated Asset Librarians, Production Design and Graphics Specialists. “There are a lot of great DAM systems out there,” [...]
