Planning & Research. Upshot’s Planning Team develops strategies, using quantitative and qualitative research (ethnographies, video diaries, online surveys, unique online approaches using social media sites, in-house focus group facilities), to inspire programs that move consumers from indifferent to engaged and to measurable actions. Strategic leadership is driven by the best insights and data in the key areas of consumer and shopper understanding, trends, retail and entertainment.
The Source. Our Market Intelligence group—dubbed The Source—is staffed with full-time research specialists who provide trend tracking, trend analysis, competitive monitoring and a variety of other research services. You can check out their blog at http://theawesomeblog.net. It’s a celebration of the awesome-ness found in innovative marketing campaigns, emerging technologies and sociocultural trends.
Partners. Strategies are informed by trends and data from a handful of key partners, including Roper/ASW, Simmons, Teen Research Unlimited (TRU) and the In-Store Marketing Institute.
Upshot Takes a New Approach to Digital Asset Management
Upshot launched Generator, a web-based Digital Asset Management (DAM) system geared toward both consumer-focused and B2B marketing organizations. Upshot is taking a different angle on the world of DAM with a solution coupled with agency services, including dedicated Asset Librarians, Production Design and Graphics Specialists. “There are a lot of great DAM systems out there,” [...]
