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2012 Trends

  • Guruism
  • Collective Curation
  • Anarchy in the Aisle
  • Mindfulness Over Matter
  • Seamless Tech
  • Gender Bender
  • Cause with Effect
  • World of Wellness
  • Recession Rejection
  • Hack My Brand

    • 2012 Trends

  • Guruism
  • Collective Curation
  • Anarchy in the Aisle
  • Mindfulness Over Matter
  • Seamless Tech
  • Gender Bender
  • Cause with Effect
  • World of Wellness
  • Recession Rejection
  • Hack My Brand

    • Planning & Research. Upshot’s Planning Team develops strategies, using quantitative and qualitative research (ethnographies, video diaries, online surveys, unique online approaches using social media sites, in-house focus group facilities), to inspire programs that move consumers from indifferent to engaged and to measurable actions. Strategic leadership is driven by the best insights and data in the key areas of consumer and shopper understanding, trends, retail and entertainment.

    The Source. Our Market Intelligence group—dubbed The Source—is staffed with full-time research specialists who provide trend tracking, trend analysis, competitive monitoring and a variety of other research services. You can check out their blog at http://theawesomeblog.net. It’s a celebration of the awesome-ness found in innovative marketing campaigns, emerging technologies and sociocultural trends.

    Partners. Strategies are informed by trends and data from a handful of key partners, including Roper/ASW, Simmons, Teen Research Unlimited (TRU) and the In-Store Marketing Institute.

    Upshot Named to Post Foods Roster

    Post Foods, LLC has retained Upshot as their integrated marketing agency across  their portfolio of brands. The agency has responsibility for leading integrated marketing communications (with a team of agencies), promotions, in-store and shopper marketing and has been tasked with advertising campaigns on Honey Bunches of Oats and Grape Nuts. “We’re excited to work with [...]