You are here: home » what we do » retail marketing


RETAIL MARKETING MAKES SHOPPING MORE INTUITIVE. We start every project by understanding the shopper’s natural instincts and influences. And by digging deeper into the retailer and the brand to create a natural collaboration. All to create true shopper experiences that come to life through choreography, merchandising and communications, including promotion when appropriate. Upshot retail and shopper marketing overcomes purchase barriers, solves unmet needs and provides benefits for the manufacturer, retailer and shopper. The outcome? Consumers walk out of the store happy. And the brands and retailers see better results.

Interested? Contact us to learn more.

  • Research and planning
  • Strategy development
  • Retail audits
  • Calendar planning
  • In-store merchandising/activation
  • Aisle reinvention
  • Promotion
  • Sampling
  • Advertising (print, television, outdoor, radio, online)
  • Direct to consumer (direct mail, email, card inserts, FSI)
  • Interactive (online, mobile, social media)
  • Environmental design
  • Interior and fixture design
  • Product design
  • Communications and technology design
  • Retail/fixture implementation
  • Trade/system communications
  • Pre-production, production
  • Testing and measurement

Upshot Takes a New Approach to Digital Asset Management

Upshot launched Generator, a web-based Digital Asset Management (DAM) system geared toward both consumer-focused and B2B marketing organizations. Upshot is taking a different angle on the world of DAM with a solution coupled with agency services, including dedicated Asset Librarians, Production Design and Graphics Specialists. “There are a lot of great DAM systems out there,” [...]