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REGIONAL MARKETING IS RELEVANCY IN A COMMUNITY. To be relevant, brands need to feel authentic. They have to show local understanding and cultural context and authenticity. To take consumers from simply buying a product or service to demanding “my brand.” Upshot regional marketing creates those preferred brands in communities by tapping social networks, participating in local dialogue with topical communications and connecting through shared interests.

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  • Research and planning
  • Strategy development
  • Local and regional promotions
  • Calendar planning
  • Local media/connection planning
  • Local partnership and sponsorship identification, alignment, development and activation (sports, music, entertainment, etc.)
  • Sweepstakes and contests
  • Local key customer programs
  • In-store merchandising/activation
  • Entertainment and property tie-ins
  • Local event marketing (ground up, guerilla, grassroots, sampling)
  • Cause marketing
  • Interactive (online, mobile, social media)
  • Word of mouth/viral
  • Trade/system communications
  • Pre-production, production
  • Testing and measurement

Upshot Takes a New Approach to Digital Asset Management

Upshot launched Generator, a web-based Digital Asset Management (DAM) system geared toward both consumer-focused and B2B marketing organizations. Upshot is taking a different angle on the world of DAM with a solution coupled with agency services, including dedicated Asset Librarians, Production Design and Graphics Specialists. “There are a lot of great DAM systems out there,” [...]