Upshot

Meet Your New Sales Associate The Future is Mobile Payment: Or How I Learned to Stop Worrying and Love NFC

Julie — Thu, 17 May 2012 15:09:57 +0000

Corona’s 2012 Summer Promotion—Win Your Beach

Julie — Wed, 16 May 2012 21:40:41 +0000

Corona helps consumers “Win Your Beach” this summer—whether it’s an occasion, a place or an experience. Corona’s unique summer promotion gives consumers a chance to win a getaway of their choice to 1 of 4 beaches: music, sports, outdoor, beach. New promotional packaging (bottles and cans) includes codes for participants to enter the sweepstakes online at CoronaWinYourBeach.com. Contestants may also collect entry codes by “checking in” on Facebook or Foursquare at their favorite participating bars around the country. Find Your Beach. Win Your Beach. Corona.

Upshot’s First “Best of Category” Win in BMA B2 Awards

Julie — Mon, 14 May 2012 21:42:49 +0000

The Business Marketing Association announced the results of the 2012 B2 Awards and Upshot is among the category winners. Upshot’s work on Hilton Worldwide’s internal sales initiative, Raise the Sales, was named Best of Category Winner and Group Category Winner in the Promotional/Incentive Marketing division. In addition, Upshot earned an Award of Excellence for work on Hilton Worldwide’s Owners Access program in the Existing Customer Retention and Growth division. For more details, visit marketing.org/b2awards .

Account Manager

Julie — Sat, 05 May 2012 20:03:18 +0000

Required Skills and Experience

3 – 4 years marketing experience
3 years agency experience required, 1 year as an Account Manager
Excellent interpersonal and communications skills
Superior organizational skills and strong attention to detail
Bachelors degree

Responsibilities

Support team in management of project workflow
Accurately and succinctly capture the output of meetings and internal brainstorms
Composition of client presentations
Timeline development, maintenance and management
Budget oversight and maintenance
Provide clear direction of assignments to the creative team
Create efficient job flow through constant dialogue between creative, production, process and clients

Upshot Ranks Among Top 20 Shopper Marketing Agencies

Julie — Thu, 03 May 2012 16:45:28 +0000

Upshot has been recognized by Hub Magazine as one of the Top 20 Shopper Marketing Agencies in the country, placing 14th overall. Rankings were announced in the Hub’s May/June issue as part of their annual Top 20 report.

Created in 2008, the report is structured to track shopper-marketing excellence and allow brand marketers and agencies to evaluate each other based on a series of 13 criteria. Index to average ranks key account knowledge, understanding shopper motivations, programming relevance and strategic planning among the leading areas of expertise that brand managers look for in a shopper marketing agency.

For more information on the Top 20 Shopper Marketing Agencies, please visit Hub Magazine’s website at hubmagazine.com.

Meet Your New Sales Associate

Julie — Wed, 02 May 2012 16:47:46 +0000

In-store Communications Designer

Julie — Tue, 24 Apr 2012 19:22:41 +0000

If you’ve got a strong background as a Graphic Designer with experience delivering in-store communications and retail graphics, we’d love to see your samples. Candidates should have experience doing this work for CPG goods/categories in mass retail (drug, big box, grocery, convenience and club) as well as brands within specialty retail.

Responsibilities:

Develop holistic, strategic, and shopper-focused creative design concepts, including:
- in-store and retail signage systems (navigation, education, etc.)
- shopper-based aisle or category communications (reinventions)
- brand communications, displays and merchandising
- at-shelf technology communications
Partner with creative team of graphic designers, interactive design, writers and retail/3D designers
Guide creative work with a comprehensive understanding of shopper behavior, in-store design/communications principles, best practices, and retail realities
Work closely with internal production team to maintain design integrity through detailing/key-lining, prototyping, value-engineering, production and installation

Requirements:

Graphic Design or Environmental Graphic Design Degree
Must have experience with at-shelf/in-store graphic design and signage
7-10 years experience
Understanding of in-store fixture and merchandising/systems, specifically Lozier and Madix
Understanding of at-shelf/in-store signage hardware systems
Understanding of plan-o-grams shelving/merchandising strategies
Understanding of architectural, space and detail drawings (elevations, plans, etc.)
Development of conceptual elevations and schematics, a plus
Experience in the areas of retail design, marketing or branding a plus.

Upshot Wins BMA Ace Awards

Julie — Fri, 20 Apr 2012 18:58:40 +0000

Upshot adds three more awards to the line-up in recognition for superior work on Hilton Worldwide’s business marketing. The agency won second place direct marketing (Owners Access); second place for employee branding (Scout program); and third place for event marketing (Light the Way Berlin event). The full list of winners is available on the BMA-NYC website.

Buy Milk and TP While Waiting on the Train? Sure, Why Not.

Julie — Wed, 18 Apr 2012 15:37:42 +0000

.NET Developer

Julie — Fri, 13 Apr 2012 18:46:20 +0000

Upshot is seeking a well-rounded back-end developer. You will be working on high-profile web applications, as well as web, mobile, and social media initiatives for consumer-facing clients, along with a talented team of strategists, designers, developers, and project managers. You will play an integral role in the development of applications and products, and the optimizaton of existing code. You will advocate for and improve the efficiency, scalability, and stability of applications and product offerings.

You should be a savvy, back-end developer with strong attention to detail and a passion for planning, testing, and documentation. You must be very comfortable working with .NET (C# and MS SQL) web applications and common server technologies. A great attitude towards jumping in and getting things done is a must.

Required Skills & Experience

Has 3+ years of back-end development experience
Is proficient in the .NET framework (C# and MS SQL, ASP.NET)
Has experience with JavaScript, JQuery, CSS, XHTML, HTML5, XML, and AJAX
Can collaborate with back-end and front-end developers on user interfaces, navigation systems, websites, and web/mobile applications
Has strong experience using MS SQL server technology
Has experience with version control systems (Subversion)
Has strong organizational skills, with an ability to juggle multiple projects and tight timelines, while maintaining clear documentation of work
Is passionate about learning and applying the latest web and interactive technologies to highly technical projects
Must live in the Chicagoland area
Experience with PHP, MySQL, ExpressionEngine, and/or Flash, is a plus.

Qualified candidates should send resumes, any salary requirements, and pertinent work examples (URLs). (We will not consider you without sending examples, an online portfolio, or URLs with your resume.)