Bare It All

Challenge. Create awareness and drive trial for Kashi TLC Soft-Baked Cereal Bars by redefining “healthy foods” as foods with real ingredients and nothing artificial.

Insight. “My snack bar has fruit in it, so it must be healthy and natural. Why do I need anything else?”

Solution. A word-of-mouth program showed Vocalpoint moms that new Kashi TLC Soft-Baked Cereal Bars aren’t shy about showing off their real fruit.

Touch Points. offline mailer, coupons, microsite, online quiz, message board, email, collateral

Awards. 2009 WOMMY Award