Mexico’s Best Kept Secret

Challenge. Launch Victoria in Chicago in a way that stands out in the overly crowded ultra-premium beer category.

Insight. “I embrace products with an authentic story and history.”

Solution. An integrated program invites consumers to taste Mexico’s best kept secret, finally available in the U.S., exclusively in Chicago.

Touch Points. Teaser Campaign, Launch Campaign, Print, Outdoor, On-Premise Point-Of-Sale, Tasting Events, Branded Apparel, Bartender Education, Social Media

Awards. Hermes Award