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ShowPlace ICON Theatres

Sip. Savor. See.

Challenge. Launch ShowPlace ICON Theatres as much more than a theatre—as an all inclusive entertainment experience.

Insight. “When I spend money on entertainment I want to be able to count on enjoying every minute to the fullest.”

Solution. A regional program let consumers know the new hot spot in town to enjoy movies with more features—sipping cocktails, savoring delectable bites and seeing a cinematic experience.

Touch Points. brand identity, logo development, print, outdoor, direct mail, interactive, banner ads, email, public relations, video

Awards. Hermes Creative Award, MarCom Award

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