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Promise SuperShots
Salt HappensChallenge. Drive awareness and trial of the new Promise SuperShots, inspiring consumers to take control of their blood pressure. Insight. “I want to stay healthy so I can live life to the fullest today and tomorrow.” Solution. A brand campaign uses functional benefits wrapped in good taste to help consumers fight against salt hidden in everyday foods. Touch Points. television, interactive, retail point-of-sale, print, word of mouth, trade communications |
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Upshot Named to Post Foods Roster
Post Foods, LLC has retained Upshot as their integrated marketing agency across their portfolio of brands. The agency has responsibility for leading integrated marketing communications (with a team of agencies), promotions, in-store and shopper marketing and has been tasked with advertising campaigns on Honey Bunches of Oats and Grape Nuts. “We’re excited to work with [...]
