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P&G Beauty

Look Fab Moments

Challenge. Drive consumer interest and interaction with seven distinct P&G beauty brands, leveraging scale and innovative media vehicles in ways that single brands and retailers cannot.

Insight. “I love discovering new beauty products.”

Solution. A holistic marketing campaign—centered around pop-up retail—allowed women to discover a newfound excitement for the category and P&G products through customized sampling and beauty expert endorsements.

Touch Points. brand identity, pop-up retail, celebrity endorsements, entertainment news partnership, television, retail point-of-sale, retailer specific programs, interactive, public relations, email, wild postings, sampling, collateral

Awards. ARE Retail Design Award, PRO Award, Hermes Creative Award, ISP/VM+SD Store Design Competition, P&G Shopper Marketing Award

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