Oral Care Aisle Reinvention

Challenge. Simplify the oral care shopping experience to grow Giant’s oral care category while driving P&G product regimen and influencing trade-up.

Insight. “I want to do what I can to ensure my family’s mouths are healthy. But when I’m shopping oral care, it’s in and out without a thought.”

Solution. A category reinvention refreshed P&G’s established oral care brands, giving Giant shoppers the five steps (and products) they need for healthy beautiful smiles for life.

Touch Points. aisle/category reinvention, product assortment, wayfinding/navigation signage, retail point-of-sale, direct mail, collateral

Awards. P&G First Moment of Truth Award