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Miller Lite
Bidmillerlite.comChallenge. Bring Miller Lite and the Dallas Cowboys together during the highest profile season ever to grow Miller Lite volume and retailer excitement and participation. Insight. “As a Cowboys fan, I deserve the best. And I’m willing to do whatever it takes to get access to the team.” Solution. An online consumer experience celebrated the excitement for the Cowboys’ new stadium and Miller Lite’s 17-year sponsorship of the team with exclusive content and gear. Touch Points. consumer promotion, interactive, retail point-of-sale, retail displays, packaging, outdoor, print, bar signage, events, public relations, system activation, hispanic & military overlay Awards. MarCom Award, W3 Award, Interactive Media Award |
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