Luvs Accessories

Challenge. Leverage P&G brand recognition to lure consumers to Family Dollar’s baby apparel section.

Insight. “I am searching for products that have the right balance between performance and price. I like buying brand names because it makes me feel like I’m doing something better for my family.”

Solution. A collaborative shopper marketing program at Family Dollar gave moms new items for all her baby needs from a brand she trusts—Luvs accessories and apparel.

Touch Points. consumer promotion, retail display, packaging, print, circulars, email

Awards. P&G Shopper Marketing Award