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Kraft at Publix

Full Plate Club

Challenge. Grow the penetration of Kraft Foods at Publix by showing young adults cooking solutions that are fast, fun and affordable.

Insight. “I’m looking for quick and delicious dinner ideas that fit into my busy life and limited budget.”

Solution. A shopper marketing program gave young adult Publix shoppers Kraft-inspired recipes that go from kitchen to table in 20 minutes flat.

Touch Points. consumer promotion, retail point-of-sale, retail displays, custom recipes, email, banner ads, microsite, collateral

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Upshot Named to Post Foods Roster

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