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The Alzheimer’s Project Tribute Wall

Challenge. Get the public to watch HBO’s Alzheimer’s Project documentary series, talk about it and share their stories through social media.

Insight. “We are affected by this disease every day and want to share our story and help find a cure.”

Solution. A Facebook application allowed visitors to create a tribute to a loved one afflicted with Alzheimer’s, along with the ability to share with others via a 3-D Tribute Wall—a carousel of tribute photos, videos and facts about the disease.

Touch Points. Facebook application

Awards. 2010 Interactive Media Award

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