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Emmi Caffè Latte

The Cooler Coffee

Challenge. Launch Emmi Caffè Latte as a niche brand in the already cluttered ready-to-drink coffee category.

Insight. “I’m ready to discover ‘what’s next.’ I love discovering new experiences and am willing to explore the unconventional pathway.”

Solution. A guerilla marketing campaign connected Emmi with its target consumer—where they live, work, play and purchase—delivering the cooler coffee with real milk.

Touch Points. teaser program, guerilla marketing, outdoor, retail point-of-sale, public relations, interactive, social media, radio remotes, sampling, event, charity overlay

Awards. 2008 Web Marketing Association’s Web Awards

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