Beach Getaway

Challenge. Engage shoppers at retail so they choose Corona more often this summer, the season they already associate with Corona.

Insight. “Life is crazy. I look forward to the simple pleasures of summer—those exhale moments that make you say, ‘Yeah, life is good.’”

Solution. Corona’s first ever national promotion gave consumers and retailers a reason to escape with their favorite summer beer.

Touch Points. consumer promotion, television, outdoor, print, packaging, retail point-of-sale, retail displays, bar signage, interactive, events, public relations, system activation, branded merchandise, collateral

Awards. Reggie Award, MarCom Award, Hermes Award, Beverage Dynamics Award