Be Heard

Challenge. Create a focused and differentiated new Finish Line brand proposition while occupying a broader space in the marketplace—appealing to a lifestyle that encompasses athletics and athleisure.

Insight. “I am looking for new ways to express myself.”

Solution. An ownable, differentiated brand identity let consumers’ shoes speak louder than words, creating a seamless experience inside and outside of the store.

Touch Points. brand positioning, television, outdoor, in-store merchandising, retail point-of-sale, microsite, direct mail, employee communication and uniforms

Awards. 2008 Omni Intermedia Award, 2008 Telly Award, 2008 MultiMedia RACie Award