Upshot launched Generator, a web-based Digital Asset Management (DAM) system geared toward both consumer-focused and B2B marketing organizations. Upshot is taking a different angle on the world of DAM with a solution coupled with agency services, including dedicated Asset Librarians, Production Design and Graphics Specialists. “There are a lot of great DAM systems out there,” [...]

A retail promotion developed by Upshot encourages consumers to find prosperity in the Year of the Dragon and to celebrate the Chinese New Year right with Tsingtao–the number one Chinese beer in the United States. On-premise and off-premise point-of-sale features bold dragon graphics on an expandable two-sided display screen, eye-catching display topper, premium Chinese lanterns [...]